What are the top 7 types of digital marketing?
The top 7 types of digital marketing are:
- Search Engine Optimisation (SEO)
- Pay-Per-Click Advertising (PPC)
- Content Marketing
- Social Media Marketing (SMM)
- Email Marketing
- Affiliate Marketing
- Mobile Marketing
Each type plays a unique role in reaching and converting customers online. For example, SEO boosts organic visibility, while PPC drives paid traffic quickly. Social media engages audiences directly, and content marketing builds trust through valuable information. Understanding these channels helps students and professionals choose the best area to specialise in. A digital marketing course in Australia typically covers all these major types.
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